Advertising – the Lies they tell us: Mountain Dew
Hi, I’m writing this post after more than 2 years. I’m sorry and ashamed of being lazy, but also happy that finally I’m adding something meaningful, something I relate to, to my otherwise neglected blog. A lot has changed in these 2 years. I got...
Perfect Isn’t Pretty
The new campaign by Gillette shows the pain, the struggle, the sacrifice athletes have to make on their way towards an Olympic medal. The campaign beautifully captures the struggle with the soundtrack “Unstoppable (Perfect Isn’t Pretty Mix)” by Sia feat. Pusha...
Did Lays just call that girl FAT?
A new Fruto Lay’s advert is taking rounds of the commercial breaks these days. It shows a young girl in a hot-air balloon basket. She is unable to get take off. She tries to heat some more air in the balloon above her, but in vain. She then frantically throws...
SACF Re-Branding Project
Introduction South Asian Cinema Foundation (SACF) is a Non-Profit with an aim to showcase, highlight and promote quality South-Asian cinema in United Kingdom. I have worked with them earlier too when I was in Blue Ornate. They approached me this year in the month of...
Navmeet Singh
Indian Graphic Designer, with a British design degree, exploring Canada. Life is so much fun.