by Navmeet | Aug 5, 2014 | Branding, Exploratory Practice, Research and Method, Understanding - Design Innovation
I’ve been recently reading this superb book on branding by the superb brand guru Wally Olins. He has had several years of experience in corporate identity design and branding of big organisations. He has provided consultancy to many organisations like –...
by Navmeet | Jan 24, 2014 | Research and Method, Understanding - Design Innovation
Chip Kidd, renowned graphic designer, author and art director for Knopf Publishing, was interviewed for his works. Here’s what he has to say about Graphic Design and a Design as a solution: [soundcloud...
by Navmeet | Nov 22, 2013 | Research and Method
This is by far, the most challenging brief I’ve received in my career. Its about digging deep inside and finding what I truly believe in. This part was easy. But finding a way to present it in a way which can be exhibited in the main reception of UCA. My tutors...
by Navmeet | Nov 1, 2013 | Research and Method
This brief was a very emotional one. It was a deep insight into everyone’s life. We were asked to look deep into ourselves, and present who we are and where have we come from, and more importantly where are we going from here? I think the purpose of this...
by Navmeet | Oct 25, 2013 | Research and Method
This time we were given a brief to look into any of the UCA archives or special collections of our choice and then form our own opinion about the subject and present it in a 10-minute presentation in the class and complement it with a written essay of about 2000...
by Navmeet | Sep 27, 2013 | Research and Method
This was our first exercise for at UCA. We were supposed to work in groups and make observations in a certain environment (in this case the Shoreditch Triangle) and negotiate views and ideas and come to a common consensus. As I visited the area, we strongly got...