Chip Kidd, renowned graphic designer, author and art director for Knopf Publishing, was interviewed for his works. Here’s what he has to say about Graphic Design and a Design as a solution:

Now, what he calls Design is what I call ‘Design Innovation’. For me, design exists not to make something look beautiful, we have art for that, Design exist or comes into existence to solve a problem. When an improvement in a design becomes so evolutionary that it solves a whole set of problems, it can then be called ‘Design Innovation’.

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