by Navmeet | Oct 1, 2018 | Advertising
Hi, I’m writing this post after more than 2 years. I’m sorry and ashamed of being lazy, but also happy that finally I’m adding something meaningful, something I relate to, to my otherwise neglected blog. A lot has changed in these 2 years. I got...
by Navmeet | Aug 6, 2016 | Advertising, Stray away, Understanding - Design Innovation
The new campaign by Gillette shows the pain, the struggle, the sacrifice athletes have to make on their way towards an Olympic medal. The campaign beautifully captures the struggle with the soundtrack “Unstoppable (Perfect Isn’t Pretty Mix)” by Sia feat. Pusha...
by Navmeet | Jun 25, 2016 | Advertising
A new Fruto Lay’s advert is taking rounds of the commercial breaks these days. It shows a young girl in a hot-air balloon basket. She is unable to get take off. She tries to heat some more air in the balloon above her, but in vain. She then frantically throws...