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Perfect Isn’t Pretty

Perfect Isn’t Pretty

by Navmeet | Aug 6, 2016 | Advertising, Stray away, Understanding - Design Innovation

The new campaign by Gillette shows the pain, the struggle, the sacrifice athletes have to make on their way towards an Olympic medal. The campaign beautifully captures the struggle with the soundtrack “Unstoppable (Perfect Isn’t Pretty Mix)” by Sia feat. Pusha...
A Special KFC for Specially-abled

A Special KFC for Specially-abled

by Navmeet | Aug 8, 2014 | Branding, Understanding - Design Innovation

Earlier last year I had a chance to visit this KFC in New Delhi, in Vasant Kunj area. On the outside it looks like any other KFC. It has big red signs and the famous picture of the colonel Sanders, the inventor of the recipe for the KFC style fried chicken, and also a...
Wally Olins: The Brand Handbook

Wally Olins: The Brand Handbook

by Navmeet | Aug 5, 2014 | Branding, Exploratory Practice, Research and Method, Understanding - Design Innovation

I’ve been recently reading this superb book on branding by the superb brand guru Wally Olins. He has had several years of experience in corporate identity design and branding of big organisations. He has provided consultancy to many organisations like –...
The Surreal Photo-manipulations of Sarolta Bán

The Surreal Photo-manipulations of Sarolta Bán

by Navmeet | Mar 13, 2014 | Stray away, Understanding - Design Innovation

As I mentioned in my previous post Photographer Saves Lives, about a photographer named Seth Casteel, who changed lives of the innocent animals who are left lurking at the animal shelters, waiting for someone to adopt them until they die. I came across another artist...
‘Sabon’ a modern typeface with Serif

‘Sabon’ a modern typeface with Serif

by Navmeet | Jan 24, 2014 | Exploratory Practice, Understanding - Design Innovation

I’ve been reading a book called ‘Just My Type’ by Simon Garfield. In his book he has dedicated chapters to most prominent typefaces of the history. Among them is a famous typeface called ‘Sabon’. It was developed by a German Typographer...
“What Design is..” by Chip Kidd

“What Design is..” by Chip Kidd

by Navmeet | Jan 24, 2014 | Research and Method, Understanding - Design Innovation

Chip Kidd, renowned graphic designer, author and art director for Knopf Publishing, was interviewed for his works. Here’s what he has to say about Graphic Design and a Design as a solution: Now, what he calls Design is what I call ‘Design...
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Navmeet Singh

Indian Graphic Designer, with a British design degree, exploring Canada. Life is so much fun.

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