by Navmeet | Aug 6, 2016 | Advertising, Stray away, Understanding - Design Innovation
The new campaign by Gillette shows the pain, the struggle, the sacrifice athletes have to make on their way towards an Olympic medal. The campaign beautifully captures the struggle with the soundtrack “Unstoppable (Perfect Isn’t Pretty Mix)” by Sia feat. Pusha...
by Navmeet | Aug 8, 2014 | Branding, Understanding - Design Innovation
Earlier last year I had a chance to visit this KFC in New Delhi, in Vasant Kunj area. On the outside it looks like any other KFC. It has big red signs and the famous picture of the colonel Sanders, the inventor of the recipe for the KFC style fried chicken, and also a...
by Navmeet | Aug 5, 2014 | Branding, Exploratory Practice, Research and Method, Understanding - Design Innovation
I’ve been recently reading this superb book on branding by the superb brand guru Wally Olins. He has had several years of experience in corporate identity design and branding of big organisations. He has provided consultancy to many organisations like –...
by Navmeet | Mar 13, 2014 | Stray away, Understanding - Design Innovation
As I mentioned in my previous post Photographer Saves Lives, about a photographer named Seth Casteel, who changed lives of the innocent animals who are left lurking at the animal shelters, waiting for someone to adopt them until they die. I came across another artist...
by Navmeet | Jan 24, 2014 | Exploratory Practice, Understanding - Design Innovation
I’ve been reading a book called ‘Just My Type’ by Simon Garfield. In his book he has dedicated chapters to most prominent typefaces of the history. Among them is a famous typeface called ‘Sabon’. It was developed by a German Typographer...
by Navmeet | Jan 24, 2014 | Research and Method, Understanding - Design Innovation
Chip Kidd, renowned graphic designer, author and art director for Knopf Publishing, was interviewed for his works. Here’s what he has to say about Graphic Design and a Design as a solution: [soundcloud...