A visit to Selfridges

A visit to Selfridges

Last week, I paid a visit to a very popular multi-brand store called Selfridges. Its on Oxford Street in London. Its a very popular store in U.K. As I enter the store I saw very sophisticatedly designed shops of different brands. The shops with glass partitions. Shops...

read more

Brief 4 – Timeline

This week's brief was very interesting. We had to think of critical thinkers, designers, artists and design movements of all time and put their names on a timeline on a huge piece of paper. This exercise help us recognise critical thinking. It helps us realise who the...

read more
Conflict

Conflict

When we work with others in a group, sometimes there are difference of opinion and often this situation leads to conflict. Why does it happen? This question often boggles my mind. How a group of people who are working to achieve same or at least similar goal, end up...

read more
Brief 2 – Identify an Online Brand

Brief 2 – Identify an Online Brand

A new brief came our way on 1st October. It said that working in groups, we were to identify a new online brand, product or service and address a few questions: Who is the target audience? Who or what are the main competitors? What is if anything is effective about...

read more
What is Design Innovation?

What is Design Innovation?

On my first day of college, my Tutor asks me what is Design Innovation? I think to myself, 'hey what do you know, I never ever thought about it. I don't think I know the exact words in which I can describe it.' Come to think of it, I feel that I have always tried to...

read more
Brief 1 – First Cut

Brief 1 – First Cut

This was our first exercise for at UCA. We were supposed to work in groups and make observations in a certain environment (in this case the Shoreditch Triangle) and negotiate views and ideas and come to a common consensus. As I visited the area, we strongly got...

read more
Visit to Shoreditch Triangle

Visit to Shoreditch Triangle

With my start of the session at UCA, we had the privilege to go to Shoreditch Triangle in London, during the London Design Festival. Our tutors Brian and Sue don't leave anything to chance. They wanted us to grab this opportunity, so there I was exploring the city of...

read more