Brief 2 – Identify an Online Brand

Brief 2 – Identify an Online Brand

A new brief came our way on 1st October. It said that working in groups, we were to identify a new online brand, product or service and address a few questions: Who is the target audience? Who or what are the main competitors? What is if anything is effective about...
What is Design Innovation?

What is Design Innovation?

On my first day of college, my Tutor asks me what is Design Innovation? I think to myself, ‘hey what do you know, I never ever thought about it. I don’t think I know the exact words in which I can describe it.’ Come to think of it, I feel that I have...
Brief 1 – First Cut

Brief 1 – First Cut

This was our first exercise for at UCA. We were supposed to work in groups and make observations in a certain environment (in this case the Shoreditch Triangle) and negotiate views and ideas and come to a common consensus. As I visited the area, we strongly got...
Visit to Shoreditch Triangle

Visit to Shoreditch Triangle

With my start of the session at UCA, we had the privilege to go to Shoreditch Triangle in London, during the London Design Festival. Our tutors Brian and Sue don’t leave anything to chance. They wanted us to grab this opportunity, so there I was exploring the...